A growing regulatory push to require online age verification—particularly for access to pornography and other age-restricted content—is accelerating in the U.S. and U.K., with policymakers framing it as a child-safety measure and critics warning of privacy and free-speech risks. An FTC commissioner publicly endorsed age verification as a tool to protect children online, pointing to widespread state-level adoption in the U.S. and noting that court outcomes have been mixed, including a U.S. Supreme Court decision upholding a Texas law requiring pornography sites to verify users’ ages.
In the U.K., the Online Safety Act (OSA) is driving direct service changes: Aylo (parent company of Pornhub and other tube sites) said it will restrict access in the United Kingdom rather than implement the OSA’s age-checking approach for all visitors, while allowing continued access for users who have already verified their identity. Aylo argued the framework diverts traffic to unregulated sites and creates privacy risks, while Ofcom countered that services can either implement compliant age checks or block U.K. access and urged development of effective device-level solutions.

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At an FTC-hosted workshop, Commissioner Mark Meador argued that age verification should become standard online practice to better protect children. He said such measures are already in place in at least 25 U.S. states and promoted AI-based behavioral age verification as a privacy-preserving option.
The FTC pointed to recent children's privacy enforcement actions, including a $10 million settlement involving Disney and a lawsuit against the Sendit anonymous messaging app. These actions were cited as part of the agency's broader push against unlawful collection of children's data.
The U.S. Supreme Court upheld a Texas law requiring pornography websites to verify users' ages, finding the requirement did not violate the First Amendment. The ruling was described as likely to accelerate adoption of similar laws in other states.
Responding to Aylo's position, Ofcom said services subject to the Online Safety Act can either implement age assurance measures or prevent UK users from accessing their sites. The regulator also said it has already pursued enforcement actions against pornography sites that failed to comply.
Aylo announced it would restrict access to Pornhub and other major adult tube sites in the United Kingdom starting February 2 instead of implementing age-verification measures required under the Online Safety Act. The company said the framework creates privacy and personal-data risks and may drive users to unregulated sites.
The UK Online Safety Act established requirements for pornography services to implement age-verification measures for UK users or restrict access, with Ofcom responsible for enforcement. The law set the framework for later compliance and blocking decisions by major adult platforms.
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