The Federal Trade Commission said it will begin enforcing a key provision of the Take It Down Act on May 19, requiring covered websites and online services to remove reported nonconsensual intimate imagery and AI-generated deepfake content within 48 hours. FTC Chair Andrew Ferguson notified major platforms including Meta, Google, and X that failures to comply can trigger investigations and civil penalties of up to $53,088 per violation, and said companies must publish clear removal policies and provide accessible reporting channels, including for people who do not have accounts.
The requirement applies broadly across websites, apps, social media, image and video sharing services, and gaming platforms. The FTC also urged companies to use hashing technologies and coordinate with groups such as the National Center for Missing and Exploited Children and StopNCII.org to prevent removed material from being reuploaded. Supporters said the enforcement regime gives the law real consequences for noncompliance, while civil liberties and policy experts warned the short deadline and steep fines could lead platforms to over-remove legitimate content or create openings for bad-faith complaints.

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The FTC launched TakeItDown.ftc.gov to collect victim complaints related to nonconsensual intimate imagery and AI-generated explicit content. The portal is intended to support enforcement of the Take It Down Act against platforms that fail to comply with removal requirements.
The FTC said it sent warning letters to 12 major technology companies it believes are not complying with the Take It Down Act's requirements for accessible removal requests and timely deletion of nonconsensual intimate imagery. The agency urged immediate compliance and reiterated recommendations such as hashing duplicate content and providing victims with clear notices and request tracking numbers.
The FTC said it will begin enforcing a key provision of the Take It Down Act on May 19, requiring covered websites and online services to remove reported nonconsensual intimate imagery and AI-generated deepfake media within 48 hours. Noncompliant platforms may face investigations and civil penalties of up to $53,088 per violation.
FTC Chair Andrew Ferguson notified major technology companies, including platforms such as Meta, Google, and X, that covered services must provide accessible reporting mechanisms and clear removal policies for nonconsensual intimate imagery and deepfake content. The FTC also encouraged use of hashing tools and coordination with groups such as NCMEC and StopNCII.org to prevent reuploads.
UK authorities announced plans to force social media platforms to remove abusive intimate images within 48 hours. The measure represents a separate regulatory development from the later FTC enforcement actions in the United States.
The White House announced that President Trump signed the Take It Down Act into law, establishing the federal legal basis for later FTC enforcement against platforms hosting nonconsensual intimate imagery and AI-generated explicit deepfakes.
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