WhatsApp has begun rolling out global username reservations for a new privacy feature that lets people connect without exposing their phone numbers. The change, aimed at the platform’s more than three billion users, will allow new contacts and businesses to start conversations using a unique username instead of a phone number, with broader availability expected later in 2026. WhatsApp said the feature is designed for scenarios such as meeting strangers, joining group chats, and making professional connections, while creators, small businesses, and organizations may be able to claim matching Instagram or Facebook names.
The company said discovery will be tightly limited: there will be no public directory, no browsable listings, and no username suggestion algorithm, so a person must know the exact username to initiate first contact. WhatsApp is also introducing an optional username key, a secondary credential that requires someone to know both the username and the key before they can message a user for the first time, adding another layer of protection against unwanted outreach and reducing exposure of users’ phone numbers.

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The Indian government issued a formal notice to WhatsApp LLC ordering it not to roll out the new usernames feature in India until consultations are completed. Officials said the feature could enable fraud, phishing, impersonation, and digital arrest scams, and required WhatsApp to explain its safeguards within three days.
WhatsApp announced that it has started accepting global username reservations as part of a new privacy feature that lets users connect without exposing their phone numbers. The rollout is beginning gradually by region ahead of broader availability later in 2026, and the company is also introducing optional username keys for added protection on first contact.
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