Deepfake technologies, powered by generative AI and large language models, are increasingly being used by cybercriminals to create convincing fake images, videos, and audio for fraudulent purposes. These deepfakes can cause significant reputational and financial harm to businesses, and the rapid advancement and accessibility of AI tools have lowered the barrier for threat actors to launch such attacks. As a result, organizations face heightened risks from scams that leverage synthetic media to deceive employees and customers, making detection and prevention more challenging.
Artificial intelligence models designed to detect fraud, particularly in real-time payment systems, struggle to identify scams that rely on social engineering and human deception. While AI can flag statistical anomalies in transaction patterns, it often fails to catch authorized push payment scams where victims are manipulated into making seemingly normal transfers. The inability of current AI systems to discern intent or detect sophisticated social engineering tactics highlights a critical gap in enterprise defenses against modern, AI-enabled scams and deepfake attacks.

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