Recent surveys reveal a significant decline in consumer trust toward digital services and highlight risky cybersecurity behaviors among users, particularly on mobile devices. The Thales Consumer Digital Trust Index 2025 found that no sector achieved high trust ratings from even half of its users, with banking leading at only 44% and government services being the only sector to see a year-over-year increase. The report underscores that consumers feel overwhelmed by the responsibility of managing their own digital security, with 63% believing brands place too much onus on them and 82% having abandoned a brand in the past year, often due to excessive data-sharing demands.
Simultaneously, a Zimperium survey shows that consumers are increasingly using smartphones for sensitive activities such as banking and authentication, yet continue to engage in insecure practices like password reuse and installing apps without reviewing permissions. As mobile threats such as phishing and malicious apps proliferate, these behaviors heighten the risk of compromise. Both reports emphasize the urgent need for organizations to improve security measures and user experience to restore trust and reduce exposure to cyber threats.

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Two 2025 consumer-focused reports summarized on November 26, 2025 found that mobile users increasingly perform sensitive activities on phones while still engaging in risky behaviors, and that consumer trust in digital services has declined across surveyed sectors. The findings highlighted growing exposure to phishing, malicious apps, and device exploits, along with dissatisfaction over data protection burdens, service disruptions, and digital friction.
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