CISOs are increasingly adopting approaches that align security initiatives with business objectives, emphasizing the importance of empathetic policy engineering and strategic communication. By understanding the pressures and motivations of employees, security leaders can design policies that are more likely to be accepted and followed, reducing resistance and fostering a culture of compliance. Research indicates that work pressure and situational factors significantly influence user behavior, suggesting that effective security requires more than just knowledge transfer or punitive measures.
At organizations like Heineken, CISOs are championing a shift from rigid, compliance-driven security to a mindset that views security as a business enabler. By connecting security measures to tangible business outcomes—such as protecting reputation, revenue, and customer trust—security leaders can position themselves as strategic partners rather than obstacles to innovation. This approach encourages calculated risk-taking and embeds security into the organizational culture, supporting both innovation and resilience.

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CSO Online published an article on using empathetic policy engineering to improve security behavior and active compliance. No additional concrete real-world event details were provided in the reference synopsis.
In an interview, Heineken CISO Marina Marceta said security leaders should move beyond a compliance-first, technical approach and frame cyber issues in terms of business risk, revenue, reputation, and growth. She also described Heineken’s global security model as guardrails based on shared principles, risk appetite, baseline controls, and regional flexibility, supported by culture and leadership development programs.
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