A coalition of more than 60 data protection authorities from 61 countries issued a joint warning to developers and deployers of generative AI image/video systems, emphasizing that privacy and data protection laws apply when tools can create realistic depictions of identifiable people. Regulators cited risks including nonconsensual intimate imagery, defamatory depictions, cyberbullying, and heightened harms to children and other vulnerable groups, and called for robust safeguards by design and proactive engagement with regulators.
The warning followed public backlash and regulatory scrutiny tied to xAI’s Grok generating and sharing large volumes of “nudified” images of real people; reporting also noted that the UK ICO and Ireland’s DPC opened formal probes into xAI over alleged creation of sexual images without consent. Separately, the UK government signaled tougher enforcement on platforms hosting intimate images shared without consent, including a requirement to remove such content within 48 hours or face significant penalties, reinforcing the broader regulatory direction toward faster takedowns and stronger controls around AI-enabled image abuse.

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UK Prime Minister Keir Starmer announced a policy requiring tech companies to remove intimate images shared without consent within 48 hours or face major fines and possible service blocking.
Privacy and data protection regulators from 61 countries published a joint statement warning that data protection laws apply to realistic AI-generated images and videos of real people and calling for safeguards against abuse.
In response to the Grok incident, Elon Musk announced that X would prevent Grok from generating these kinds of sexualized images of real people.
The UK Information Commissioner’s Office and Ireland’s Data Protection Commission opened formal investigations into xAI following reports that Grok produced sexual images of real people without consent.
xAI's Grok chatbot created and shared millions of sexualized or “nudified” images depicting real, identifiable individuals without their consent, triggering regulatory concern about nonconsensual intimate imagery and related harms.
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