Hasbro Cyberattack Disrupts Orders, Shipping, and Revenue

Hasbro disclosed that a sophisticated cyber intrusion hit the company on March 28 and forced some systems offline, disrupting order processing, shipping, and invoicing across parts of its business. The toy and entertainment company, known for brands including Peppa Pig, Transformers, and Magic: The Gathering, said the incident may have exposed certain internal systems and triggered delays for customers, while the full scope of the breach and any potential data compromise remain under investigation.

The company said it contained the attack and brought in third-party cybersecurity and forensic specialists to support containment, assessment, and recovery, but warned that restoration would take weeks and that the disruption is expected to affect second-quarter revenue and operating profit. Hasbro said business continuity measures have allowed some orders and shipments to continue, including planned releases, and it expects most delayed activity to be recovered later in the year, while also incurring investigation and advisory costs and delaying its first-quarter earnings release.