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Meta introduced Facebook Verified, a free identity-verification badge for individual Facebook accounts designed to help users distinguish real people from bots and AI-generated profiles. The company said eligible users must be 18 or older, have accounts in good standing, and pass trust-and-safety checks showing no signs of inauthentic behavior. Verification requires submitting a short video selfie, which Facebook compares with existing profile photos before granting the badge.
The badge will initially appear on Profile, Marketplace, Dating, and Groups, with support for Feed posts planned later, and Meta said the rollout will begin in select markets before expanding more broadly. Meta also said the badge confirms that an account completed identity verification and met policy requirements, but it is not an endorsement of the user’s trustworthiness. The new feature is separate from Meta Verified, the company’s paid subscription offering with additional benefits.
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Meta announced Facebook Verified, a free verification badge for individual Facebook users to help distinguish real people from bots or AI-generated accounts. The feature uses a short selfie-video matched against existing profile photos and is initially rolling out in select markets for eligible users aged 18 or older in good standing.
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Meta disclosed a set of new **platform safety and enforcement actions** aimed at reducing harm and abuse on its services. The company filed multiple lawsuits against alleged scam-ad operators in **Brazil, China, Vietnam** and elsewhere, describing tactics including **deepfakes/celebrity impersonation**, “celeb-bait” investment lures, and **cloaking** used to evade ad review; Meta said it also took technical steps such as disabling accounts, suspending scam-linked payment methods, and blocking associated domains, and shared information with industry partners to help them block the same actors. Separately, Meta announced new **Instagram parental-supervision alerts** that notify parents when a teen repeatedly searches for **self-harm or suicide-related terms** within a short time window (initially for supervised accounts in the **U.S., U.K., Australia, and Canada**), and said it is developing similar notifications for teens’ **AI-related conversations** about self-harm. In parallel regulatory developments, EU lawmakers advanced a non-binding opinion supporting **privacy-friendly age verification** and proposing restrictions that would require **parental consent for under-16s** and bar access for children under 13, positioning these measures for potential inclusion in a future **Digital Fairness Act** focused on child protection online, targeted advertising, and addictive design patterns.
Jun 29, 2026
Meta announced new anti-scam protections across **Facebook, Messenger, and WhatsApp** as it faces growing scrutiny over fraud on its platforms. The company said its AI systems now analyze **text, images, and contextual signals** to detect celebrity and brand impersonation, deceptive links, domain spoofing, and other social-engineering tactics. New measures include Facebook warnings for suspicious friend requests, WhatsApp alerts for risky device-linking attempts involving QR codes or phone-number entry, and expanded Messenger scam detection that can, with user consent, review recent chats for fraud indicators. Meta also detailed privacy-focused link protection in Messenger through **Advanced Browsing Protection**, which checks shared URLs against a large malicious-site watchlist without exposing readable links to Meta. The product rollout follows a broader crackdown on industrialized scam operations, including joint action with the **Royal Thai Police**, **FBI**, **UK National Crime Agency**, and **Australian Federal Police** that led to **21 arrests** and the disabling of more than **150,000 accounts** tied to Southeast Asian scam compounds. Meta said it removed **159 million scam ads in 2025** and took down about **10.9 million Facebook and Instagram accounts** linked to criminal scam centers, while shifting from deleting individual accounts to disrupting entire networks. The push comes as researchers separately documented a large malvertising operation using **300+ paid Meta ad campaigns** to impersonate news outlets and public figures, lure victims to spoofed sites, harvest contact details, and funnel them into call-center-run investment scams across at least **25 countries**.
Jun 29, 2026
**Meta** introduced new anti-scam protections across *WhatsApp*, *Facebook*, and *Messenger* to counter fraud campaigns that rely on social engineering, impersonation, and malicious links. The updates include WhatsApp warnings when device-linking requests show scam-related behavioral signals, such as attempts to trick users into sharing linking codes or QR codes, and Facebook alerts for suspicious friend requests from accounts with indicators like recent creation or no mutual connections. Messenger is also adding AI-driven scam detection to identify patterns associated with impersonation and spoofed links in chats. The changes are part of a broader anti-fraud push in which Meta said it worked with international law enforcement to disable more than **150,000 scam-linked accounts** and support the arrest of **21 individuals**. A separate report on a new cross-industry anti-scam accord involving Meta, Google, Microsoft, Amazon, OpenAI, and others describes a wider effort to share threat intelligence, improve fraud reporting, strengthen transaction verification, and coordinate defenses against scam operations that move across multiple online platforms. A report on **Operation Atlantic** focuses instead on cryptocurrency approval-phishing enforcement by U.S., U.K., and Canadian authorities and is a different story from Meta's platform-specific product rollout.
Jun 29, 2026