Pistachio’s 2026 Phishing Behaviour Report, based on 2.47 million simulated phishing attempts involving more than 123,000 employees across over 1,200 organizations, found that email click rates alone do not reliably measure phishing resilience. The company recommends tracking clicks alongside credential submissions and employee reporting, as a click does not necessarily result in account compromise and may still be followed by a report. In sustained programs, click and credential-leak rates initially rose as simulations became more frequent and difficult, then declined; from the six-month peak to 12 months, clicks fell 27% and credential leaks fell 41%, while the report-to-click ratio increased from 1.3 to 1.8.
Risk differed sharply by industry and function. Construction recorded the highest cumulative click and credential-leak rates, with nearly 20% of construction and real-estate employees submitting credentials after a successful simulation; financial services was the most resilient, while healthcare had the lowest reporting rate. Technical roles were not inherently safer: 30.27% of technology-development employees and 28.53% of IT employees clicked at least one simulated phishing message. Organizations should use multi-metric, department-level measurement and maintain long-term training programs rather than judging awareness solely on short-term click-rate reductions.

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Pistachio's reported analysis period ended after examining phishing simulations conducted from June 1, 2025, through May 31, 2026. The complete-record journey analysis included 354,962 simulations across 648 organizations and 123,692 users.
Pistachio's analysis period began with simulated phishing attempts sent to employees through its AI-driven training platform, including email and Microsoft Teams. The study ultimately covered more than 123,000 users and more than 1,200 organizations, while a 648-organization subset had complete 12-month records.
Pistachio published its Phishing Behaviour Report 2026, concluding that phishing resilience should be measured through clicks, credential submissions, and suspicious-message reporting rather than click rates alone. The report found that clicks and credential leaks rose during the first six months before declining later, while reporting relative to clicks improved over 12 months.
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