OpenAI’s advertising-measurement infrastructure reportedly sets a cross-site __obi cookie through its bzr.openai.com collector, enabling activity on advertiser sites to be associated with a ChatGPT account or a persistent anonymous device identifier. The one-year cookie is configured with Secure and SameSite=None; advertiser pixels can reportedly transmit page paths, purchase-funnel activity, and conversion events to OpenAI.
Researchers observed the mechanism in 936 pixels across 1,029 hostnames and said advertiser pages or data layers could expose identity and location fields. The reported implementation activated under analytics consent even where marketing consent was denied, creating potential consent-management and data-classification concerns; it was observed primarily in Chrome on Android, while Safari and other iOS WebKit browsers are expected to limit the approach through Intelligent Tracking Prevention.

See the reporting duties and controls this puts on the clock.
1 event from the most recent confirmed update back to the earliest known activity.
Researchers reported that OpenAI's advertising-measurement system sets a Secure, SameSite=None __obi cookie via bzr.openai.com, allowing advertiser-site pixel requests to associate browsing and conversion activity with ChatGPT account-linked or device-linked identifiers. The mechanism was independently reproduced on mobile devices and observed across 936 pixels on 1,029 hostnames; OpenAI acknowledged a privacy inquiry without a detailed response on classification or consent behavior.
Vulnerabilities, threat actors, malware, products, organizations, and breaches Mallory has linked to this story.
See what this changes for your reporting obligations and which controls it puts on the clock.
2 references tracked. Mallory keeps watching after this page renders.
cybersecuritynews.com
Open sourcecryptika.com
Open sourceMap indicators from this story to your assets and identify affected systems in minutes.
Every observed campaign, victim, and pivot linked to actors named in this story.
Malware, exploits, and IOCs connected to the activity described here.
YARA, Sigma, and Snort rules deployed to your SIEM as soon as they’re published.
Get matching new stories delivered to your team as they break — not the next morning.
Ask questions about this story and take action on the answers.