The European Commission said Meta appears to have breached EU antitrust rules by blocking third-party AI assistants from interfacing with users via WhatsApp, warning the restriction could prevent competitors from entering or expanding in the fast-growing market for AI assistants. The Commission indicated it intends to require Meta to lift the block in Europe after Meta has an opportunity to respond.
Competition Commissioner Teresa Ribera stated the Commission is considering interim measures to keep the market open during the ongoing investigation, citing the need for swift action given the pace of development in AI assistants. Ribera argued the EU cannot allow dominant platforms to illegally leverage market power to give themselves an unfair advantage in an emerging technology market.

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Meta rejected the Commission's position, arguing the WhatsApp Business API is not a key distribution channel for AI assistants because users can access such services through app stores, devices, websites, and partnerships. The company also pointed to the suspended Brazilian injunction in support of its position.
The European Commission said Meta likely breached EU antitrust law by blocking third-party AI assistants from interfacing with users via WhatsApp, warning the conduct could foreclose competition in the AI assistant market. It issued a statement of objections and said it may impose interim measures to force Meta to lift the block in Europe while the investigation continues.
Meta postponed the launch of Meta AI in Europe because of concerns about using data for AI training under EU privacy rules. The rollout later proceeded under a GDPR 'legitimate interests' basis, according to the reports.
Brazilian authorities issued an order similar to the EU's concerns over Meta blocking third-party AI assistants on WhatsApp. Meta said the injunction was later suspended by a court.
Italy's competition authority imposed interim measures requiring WhatsApp to permit external AI assistants to interface with users in Italy. As a result, Italy was excluded from the European Commission's later objections, and Meta is appealing the Italian measures.
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