Google Expands Gemini Personal Intelligence to Free Users

Google expanded Gemini Personal Intelligence beyond paid subscribers, making the feature available to more free U.S. users across AI Mode in Search, the Gemini app, and Gemini in Chrome. The feature connects Gemini to personal Google services such as Gmail, Google Photos, YouTube, and Search history—with user permission—so it can provide more contextual, personalized responses instead of generic answers. Reported use cases include shopping recommendations based on prior purchases, travel and layover suggestions tailored to preferences and location, and troubleshooting help informed by a user’s device or purchase history.

Google said the capability is opt-in and lets users choose which apps and services to connect, with the option to disconnect them later. Coverage of the rollout emphasized the amount of personal context Gemini can access, including email, photos, and search activity, and noted that the feature was previously limited to users paying for Google’s AI subscription. One report highlighted a hands-on test in which Gemini identified vehicle details and recommended tire options and local sellers, illustrating the depth of personalization now being offered to a broader user base.